Hot takes, frameworks and field notes from 25+ years of running campaigns that actually move numbers. No agency speak. No padding.
Positioning is subtraction; category leadership comes from clarity, not volume. (Brand Trends 2026 featured)
Read now, freeThe edge is no longer having AI. It is knowing where it stops.
Read now, freeMost brands over-invest in conversion and starve the middle; fix the ratio before the channels.
Read now, freeTurning marketing spend into a commercial argument leadership will fund.
Get the frameworkThe owns-the-number wedge: the methods, and the ones that mislead.
Get the frameworkWhere a small NZ budget works hardest, by category and funnel stage.
Get the frameworkThe build-vs-buy decision for senior thinking without a senior hire.
Get the frameworkThe honest cost and capability comparison, not an agency sales pitch.
Get the frameworkThe founding thesis in article form: one accountable partner who owns the number.
Get the frameworkThe understand-stage piece: elements of a positioning statement, with NZ examples.
Get the frameworkThe partner-stage honesty piece: what sits inside a positioning engagement.
Get the frameworkAnchor each channel to a funnel stage and a measured return, not a trend.
Read now, freeThe channels that open at higher spend, and how to price them off live rates.
Get the frameworkWhy last-click defunds the work that made the click cheap.
Get the frameworkOpen-source MMM (Meridian, PyMC) and what it reveals that last-click hides.
Get the frameworkBuilding familiarity with the 95% who buy later, not just the 5% in-market.
Get the frameworkA practical framework for putting each channel where it earns.
Get the frameworkA local, senior-level read on where trans-Tasman attention and return sit.
Get the frameworkLinkedIn's 121% ROAS versus the rest, and what it means for the mix.
Get the frameworkChoosing the primary channel by what the buyer needs, not the category default.
Get the frameworkReach is earned post by post now; treat organic as distribution to owned channels.
Read now, freePlan, generate, govern: scale content with AI while the voice stays yours.
Read now, freeHow to use AI for content and still sound like you.
Read now, freeConsistency is a decision-ownership question, not a template one.
Read now, freeDesigning for sends and saves, the signals the algorithm now rewards.
Get the frameworkWhy short-form drives recall, and the first-two-seconds rule.
Get the frameworkTurning a field note into a system across LinkedIn, email and social.
Get the frameworkA reusable, consistent cadence built for speed to market.
Get the frameworkAnswer the exact question on-page; win the citation, not just the ranking.
Get the framework93% of buyers trust brands investing in original research; how to produce it.
Get the frameworkDeciding which assets earn an email and which build reach.
Get the frameworkWriting the understand-stage piece that earns a referral, not a scroll.
Get the frameworkExecution compresses; strategy, judgment and accountability get rarer and dearer.
Read now, freeWhat to automate first, and where a human still owns the outcome.
Read now, freeThe four things to automate first, in order, and the one rule that keeps it human.
Read now, freeSpeed decides who wins the client. Automate follow-up, keep the conversation human.
Read now, freeThe six-step automation that turns an enquiry into a booked meeting.
Read now, freeThe operating system that ties your marketing together, without the jargon.
Read now, freeHow to use AI to get to the one number that drives a decision.
Read now, freeBuilding a nurture sequence that stays useful, not relentless.
Get the frameworkSeparating the real capability (Agentforce, Marketing Cloud Next) from the hype.
Get the frameworkTool-agnostic, opinionated selection with the governance layer.
Get the frameworkAs third-party signals decay, the brands building owned audiences compound.
Get the frameworkThe build order for the data layer under everything else.
Get the frameworkCutting the bloat: the few tools that earn their licence, and the many that don't.
Get the framework70%+ of marketers have had an AI incident; who signs off, and what's protected.
Get the frameworkOn-page SEO that still works when the answer appears in a chatbot.
Get the frameworkReading the whole funnel without a data-science team.
Get the framework