Content · Brand & Creative
Save-worthy beats scroll-worthy: content built to be forwarded
The post that looks best in your grid is rarely the one the algorithm rewards. Reach now follows the private send and the quiet save, not the public like.
The metric that buys reach has changed
Instagram engagement is down about a quarter year on year, and the platform has told us what it now counts. It is not the like. We show which formats earn distribution, and why building content to be kept or forwarded beats building it to be admired.
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