Agentic marketing is shipping: what it means and what to ignore
Agentic AI is simultaneously the most over-sold and most under-estimated technology in marketing right now. Real systems are completing billions of tasks, and most projects will be cancelled. Both are true. The job is to tell the working minority from the marketing, and to redesign the work rather than bolt an agent onto it.
Record deployment and record failure, in the same year
Salesforce agents completed 2.4 billion tasks. Gartner expects over 40 percent of agentic AI projects to be cancelled by 2027, and says only around 130 of the thousands of agentic vendors are real. The value is concentrating in a small group who did one thing differently. Here is what separates them.
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