Content · Search & Discovery
Writing for AI answers: how to get cited by ChatGPT and Gemini
The click is dying and the answer is replacing it. Getting cited inside an AI answer is starting to matter more than ranking below it, and the thing that earns the citation is not what most SEO playbooks optimise for.
Brand mentions beat backlinks by three to one
When an AI summary appears, people click a link roughly half as often, and the source cited inside is clicked one percent of the time. So visibility now means being the citation, not the blue link. We show what actually predicts getting named by these models, and why it looks more like brand awareness than technical SEO.
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