Technology · Data & CRM
CRM or CDP: what a growing NZ business actually needs first
It is framed as a choice, CRM or customer data platform, and the framing is wrong. The category's own industry body says the CDP is being absorbed into platforms you already run. For a growing business the honest sequence is almost always the same, and it is not the expensive one.
The question is not CRM or CDP. It is which one, first.
The CDP market is racing toward 58 billion dollars, and the CDP industry's own body says the standalone product is disappearing into platforms you already use. So before you buy the thing everyone is selling, here is the sequence that actually fits a growing business.
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