Technology · Martech & Tools
The martech stack a mid-sized brand actually needs
For the first time since anyone started counting, the marketing technology landscape stopped growing. That is not a signal to buy more. It is proof that the winning stack is small, operated well, and chosen against your actual funnel rather than the vendor hype cycle.
The arms race is over, and most brands are still losing it
The martech landscape hit 15,505 products in 2026 and finally stalled. Yet the average marketer uses barely a third of what they already own. Adding another AI tool is not the answer. Here is how to build a stack you can actually run.
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