Choosing AI tools that help and avoiding the ones that flatten your tone
Half the new articles on the internet are now written by AI, and the research is clear that the models converge on the same words, the same plots and the same reasoning. The commercial risk is not that AI writes badly. It is that it writes identically. When everyone sounds the same, a distinctive human voice becomes the scarcest asset you have.
When half the internet sounds identical, sounding like yourself is the whole game
AI now writes as many online articles as humans do. Peer-reviewed research from three separate institutions shows the models collapse toward the same voice, and the bigger the model the less diverse it gets. Here is how to use AI without letting it sand your brand down to everyone else's.
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