Strategy · Marketing Leadership
Fractional CMO or agency: which senior marketing model fits your stage?
The fractional executive market has gone mainstream, and for good reason. But a fractional CMO and an integrated agency answer two different questions, and picking the wrong one for your stage wastes senior time and money. Here is how to tell which you actually need.
A fractional CMO decides what to do. That is not the same as getting it done.
Fractional leadership is no longer fringe. The pool of these executives has roughly doubled in two years, and marketing is the single largest fractional function. But senior, part-time and finite is a specific shape, and it leaves a specific gap. Here is the honest split between the two models, and the question that decides it.
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